Advertising Manager

Description

Ideal Work Hours: 10:00 AM – 3:00 PM

Job Type: Part-time (25 hours/week)

BYOD Policy: Candidate must bring their own laptop

Onsite: Tuesday, Wednesday, Thursday

Remote: Monday & Friday

Seeking a contract resource to expand Client’s eMMM platform and data integration model. Must excel in media measurement project management and cross-functional leadership with top customers and external partners.

• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. 
• Prepare reports of findings, illustrating data graphically and translating complex findings into written text.  Forecast and track marketing and sales trends, analyzing collected data. 
• Seek and provide information to help companies determine their position in the marketplace.
• Measure the effectiveness of marketing, advertising, and communications programs and strategies.  Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
• Provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services. 
• Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
•  Monitor industry statistics and follow trends in trade literature.
• Develop and implement procedures for identifying advertising needs. 
• Direct trained survey interviewers.  Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.

Key Responsibilities

• Lead and manage media planning and investment strategy.
• Work collaboratively with media agencies to build and refine media plans.
• Oversee weekly management and reporting of third-party media data.
• Perform data analysis and ensure data hygiene for media effectiveness.
• Create visual data models and reports for senior leadership review.

Candidate Requirements

• Experience: Minimum 4–5 years in media or data analytics.
• Preferred Background: Media Analyst or similar roles with:
• Experience in media planning & investigation
• Strong skills in data measurement and visualization
• Familiarity with Power BI and Data Warehouse tools
• CPG industry experience is a plus, but not mandatory.