Integrated Marketing Director

Description

Integrated Marketing Strategy Team

Account Management Agency experience highly preferred

Hybrid in Hartford:3 days a week

Asap Start, 6 Month Assignment

Summary:

• The Integrated Marketing Strategy team works on complex, integrated marketing campaign development and support internal clients and business partners to ensure marketing strategies deliver results based on business objectives.
• The Integrated Marketing Director, Strategy helps to develop and implement the strategy and execution for integrated marketing campaigns to achieve successful business outcomes.

Essential Functions:

• Responsible for developing creative briefs grounded in insights and to provide thought starters to the creative teams.
• Shares creative briefs with key channel partners to develop integrated marketing campaigns to meet the business needs. Collaborates with all marketing and channel leads to establish approach, deliverables, and desired timing for integrated campaigns.
• Provides clear, thoughtful, and strategic marketing recommendations to meet business objectives.
• Leads the execution and oversight of designated campaigns with cross functional teams in a collaborative environment, working closely with planning manager and/or project management.
• Effectively communicates to channel partners, planning managers, and project management throughout campaign development and execution.
• Uses written and verbal communication to effectively inform, brief, persuade, and summarize across all internal, external and client audiences.
• Understands brand standards and ensures compliance with brand guidelines.
• Is knowledgeable about advertising and media platforms and trends.
• Effectively communicates with all constituents (bottom up and top down).

Qualifications/Requirements:

• 6+ years of experience in advertising, marketing, or related field.
• Strong account management skills and working knowledge of project management.
• Deep understanding of digital marketing and digital advertising platforms, including digital, web, video production, field marketing, paid media, and social media.
• Strong computer skills; expert knowledge Excel and PowerPoint.
• Ability to influence at multiple levels of the organization.
• Ability to exhibit courage and conviction.
• Minimum of 1 year of leadership or team lead experience.
• Bachelor’s degree required.