Integrated Marketing Strategy Team Manager

Description

Integrated Marketing Strategy Team – Manager Position

hybrid in Hartford, 3 days a week in office

Asap Start, 6 Month Contract--Potential To Extend Up To 12 Months

Summary:

• The Integrated Marketing Strategy team works on complex, integrated marketing campaign development and support internal clients and business partners to ensure marketing strategies deliver results based on business objectives.
• The Integrated Marketing Manager, Strategy initiates and/or leads the day-to-day activities for assigned marketing campaigns based on business inputs, programs, and projects.
• Works closely with senior planning lead, channel leads and project managers to help develop and implement integrated marketing campaigns.

Essential Functions:

• Manages day-to-day execution of integrated marketing campaigns in all channels including content marketing, digital marketing, field marketing, website publishing, and paid media.
• Understands marketing strategies established to meet business objectives.
• Provides clear and thoughtful feedback on creative work to ensure outcomes are grounded in approved strategies.
• Works with Project Manager to ensure that overall budgets and timelines are realistically attained.
• Executes and provides guidance to team members that aligns with integrated marketing plans, to achieve successful outcomes.
• Responsible for the development and oversight of project plans that include timelines and budget parameters.
• Assists with providing actionable insights to the creative team.
• Communicates clearly to team members and effectively summarizes all activity within a campaign.
• May serve as point of contact for client relationships on routine projects – ensures clear communication and successful outcomes.
• Establishes a regular cadence of communication with project stakeholders and colleagues to ensure that all campaigns and projects are being managed effectively and efficiently.
• Responsible for ensuring that the right cross-functional stakeholders are included at project initiation and on an ongoing basis.
• Provides guidance and input to others as needed on specific projects.
• Oversees and manages day-to-day workflow of all assigned projects.

Qualifications/Requirements:

• 4+ years of experience in advertising, marketing or related field.
• Strong account management skills and working knowledge of project management.
• Strong understanding of digital marketing, creative development, video production, and social media (both paid and organic channels).
• Strong computer skills preferred; proficient in Workfront, Excel and PowerPoint.
• Able to work with multiple stakeholders on marketing campaigns and creative development.
• Ability to prioritize and deliver across a large number of projects at one time.
• Proven ability to build strong internal team/client relationships and be a team player.
• Has solid customer service skills/abilities.
• Able to resolve conflicts peacefully and productively.
• Excellent organizational abilities, with strong attention to detail.
• Ability to prioritize and multi-task assignments.
• Strong communications skills -- oral, written, and presentation.
• Demonstrates initiative and has a “can-do, whatever it takes to get it done” attitude.
• Able to work in a matrix organization.
• Bachelor’s degree required.