Product Marketing Manager

Description

Product Manager-Product Marketing Manager

100 % Onsite-Livermore, CA

Days/Hours- Mon-Friday 8:00am to 5:00 pm

Willing to travel 25-30%

Client is looking for a product marketing manager to own the go to market strategy for our interoperability solution that streamlines workflow for HCPs.

• The candidate will work on positioning and messaging based on voice of customer, sales materials and programs.
• The candidate will work closely with the technical team and sales team to execute the strategy

Top three skills:

• Product marketing esp with software, experience with decision making in the hospital system and working with IT groups

Product Manager, Healthcare Data Interoperability

What you will be working on

Business development

• Continuously monitor advancements in healthcare technology, data management, and analytics, advocating for the adoption of emerging trends that deliver strategic value
• Lead efforts to identify and apply emerging technologies and solutions that accelerate process transformation for target customers
• Gather information and develop deep knowledge of the customer experience through informal and formal means such as spending time in the field with customers and sales personnel
• Identify changes to solution to meet customer needs and liaise with other areas of the organization to implement changes
• Monitor, analyze and evaluate market trends, key stakeholder behaviors to identify market opportunities to generate new product ideas
• Act as the SME and lead cross-functional teams to drive adoption through strategic vision and collaboration

Go to market strategy

• Define customer journey and develop communication strategy that are designed for target physician, administrators, and potentially patients
• Design and execute promotional campaigns and sales collaterals that are effective and appropriate for the target audience
• Partner with Key Opinion Leaders (KOLs) to gather insights and advocate for product development adoption
• Partner with Professional Education and Medical Affairs team to enhance KOL relationship and initiate influencer programs as part of promotional strategy
• Partner with Public Affairs to create thought leadership content to elevate the problem and highlight our solution as an available option
• Commercial support and tracking
• Work closely with commercial team to develop lead generation strategies that drives qualified leads and ensure follow-up plans from commercial activities
• Coordinate with Commercial Excellence to assess market share performance and adjust tactics accordingly
• Support the commercial teams on day-to-day activities; serve as product expert, assist with troubleshooting, and support demo activities.
• Manage conference activities, create symposia presentations, and build relationships with KOLs to drive customer engagement.

Required Qualifications

• Bachelor’s degree in business, life science, engineering or related technical field or an equivalent combination of education and work experience
• 5 years of marketing experience
• Experience in medical device space or provider-focused healthcare software
• Has established a successful track record of innovative marketing/business development successes in a variety of market situations.
• Strong people leadership skills with proven track of developing others
• Proven ability to develop and execute complex strategic business plans
• Familiarity with primary and secondary market research and data analysis
• Experience in managing KOLs and KOL programs
• Demonstrated cross-functional leadership and collaboration skills
• Strong written and verbal communication skills
• Strong presentation & communication skills, strategic planning, critical thinking and analysis of market conditions.
• Strong organizational, prioritization and follow-up skills, as well as attention to detail
• Strong analytical and computer skills.
• Proficient in Microsoft Excel, Word, and PowerPoint

Preferred Qualifications

• SaaS or data interoperability experience in a healthcare setting
• Proven track record of successful project management and simultaneous execution of multiple projects
• Ability to work as an individual contributor and as a teammate in a fast-paced, high-visibility, collaborative environment
• Excellent verbal, written, and presentation skills along with interpersonal skills to communicate with team members, other departments, upper management, commercial organization and consumers of the company’s products
• Ability to quickly learn technical aspects of the solution and serve as a resource for the field team and customers
• Natural tendency to be curious, positive, and creative
• Sincere empathy for the customer and a commitment to delving deep into the challenges they present or experience
• Willing to travel 25-30%